Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by stimulating positive brand talk between clients, customers and consumers.
“Connected Marketing” shows how businesses can harness connectivity between clients, customers and consumers as powerful marketing media for driving demand.
There are a lot of social marketing books, however, “Connected Marketing” is one is one of the ones that stands out. Not only does it cut through the hype of online marketing, but it also gives examples and case studies to read.
If you want to create an epidemic of demand for your product or service through strategic use of consumer to consumer marketing, “Connected Marketing” is the book for you.
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