The Tipping Point: How Little Things Can Make a Big Difference - Review

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

The basic premise of this book is that little changes can have big effects; when small numbers of people start behaving differently, that behavior can ripple outward until a critical mass or "tipping point" is reached, changing the world. Gladwell's thesis that ideas, products, messages and behaviors "spread just like viruses do" remain a metaphor as he follows the growth of "word-of-mouth epidemics" triggered with the help of three pivotal types: the Connectors, the Mavens, and Salesmen.

The Connectors are sociable personalities who bring people together; Mavens like to pass along knowledge and Salesmen are adept at persuading the unenlightened.

There are several other phenomena that Gladwell examines, showing the small things that spark a change, from the dip in the New York City crime rate to the correlation between depression, smoking and teen suicide. If you want to change the world for the better, this book will give you an insight into the methods that work, and those that will backfire.

It's all in knowing where to find The Tipping Point.

“The Tipping Point” is a must read, especially if you are interested in psychology, sales, neurology, or generally the study of the human mind.

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